YSL Mock Campaign

Pre-Production, Directing, and Postproduction is an essential part of an Ad campaign. In this Mock-up Ad for Saint-Laurent, I studied the brand aesthetic and put it into a new Ad campaign for the brand. From the research to the final editing, this campaign taught me about brand aesthetic and art direction.

In this Ad campaign I wanted to show the joy of dressing up to going out on the town. Looking back at old ad campaigns from the 70’s through the late 80’s, “Dress the night away” embodies the fun of dressing eccentrically.