VIVI’s- A Vivienne Westwood Mock Sub Brand

The Late Vivienne Westwood was the mother of the punk rock fashion movement in the 70s in the UK. She was known as a fashion trailblazer and also known for her environmental awareness and contribution. Her brand is a staple in British Fashion.

Our group was tasked with creating a sublabel for an existing brand. Our group Ilaria, Mia, Paige, Lauren, and I created a fashion editorial film, a photoshoot, and mockups that resonate with the brand.

This campaign was so much fun, and probably one of my favorite projects I’ve done. From the scheduling, preproduction, shopping for props and clothes, to shooting, to editing, the VIVI’s subbrand label almost feels like a real brand.